brands become a leader of their tribe.
We believe that consumers want to connect with brands that have some skin in the game of life.
We believe that genuine conversations build trust and long-term brand loyalty.
We believe that your audience wants you to take a stand on issues that are important to them.
I’ve developed and produced 100’s of content campaigns for international brands Hilton, Johnnie Walker, Fitbit, Japan Airlines, Shell, Unilever, Coca-Cola and many more. Over the past 20 years I’ve built two successful media companies SO Productions and SHERPA that I’ve recently sold to an International Publisher - Hardie Grant. Which has allowed me to pursue a more targeted approach to brands and their growing content needs.
What I have learnt is that a brand’s audience is intelligent and when a campaign respects that, the brand is rewarded with greater engagement. Intelligent campaigns can be humorous, uplifting, emotional but the key is that they reveal a perspective about the brand.
I believe when a brand starts a genuine conversation with their audience, it is the first step to building long term brand loyalty within their community.
Working across multi-platform content creation I've produced internationally acclaimed and award winning work in the advertising, feature film, online media, documentary and branded entertainment space. My roots in advertising have paved the way for what I now consider a brand imperative — developing a shared belief.
My ingenuity and entrepreneurship have placed me as one of the leading branded entertainment producers in Australia. My award winning campaigns have been recognised at the Cannes and London International Awards. I'm also the leading producer for all Qantas' branded and safety video material. My clients include NAB, ANZ, Mercedes Benz, Toyota, Bonds, IGA, Cancer Council, RACV, Victorian Government, Australia Post & Ford and many more.
Over the past decade I've established the leading Film Production Company
'Guilty' and Corporate Content Specialist 'tape' recently delivering Iconic campaigns for eBay, BWS, Four n Twenty, Toyota, Qantas, NAB, Ford, Lion, iSelect, RACV, TAC, Woolworths and the memorable Bonds "balls' campaign.
In conjunction with those successful operations I believe Shared Beliefs can support brands by building initiatives that develop trust within their community and ultimately create long term brand loyalty.